This is what we do

Global Marketing is responsible for market intelligence, competitive analysis, and positioning of our solutions within the hematology workflow. We develop the company’s marketing communication strategy and take responsibility for brand management, corporate identity, and trademarks. Global Marketing also supports the Global Sales organization with laboratory expertise and provides feedback and input for CellaVision development projects.

At this department we…

• Are involved in and influence the global image of CellaVision.
• Contribute to establishing and cultivating a strong relationship with key opinion leaders as well as investigating new application areas and technologies.
• Work with the management and delivery of training, ensuring that our four learner populations are offered appropriate learning opportunities and tools.