Global Marketing is responsible for market intelligence, competitive analysis, and positioning of our solutions within the hematology workflow. We develop the company’s marketing communication strategy and take responsibility for brand management, corporate identity, and trademarks. Global Marketing also supports the Global Sales organization with laboratory expertise and provides feedback and input for CellaVision development projects.
At this department we…
Are involved in and influence the global image of CellaVision.
Contribute to establishing and cultivating a strong relationship with key opinion leaders as well as investigating new application areas and technologies.
Work with the management and delivery of training, ensuring that our four learner populations are offered appropriate learning opportunities and tools.
At CellaVision, we believe that Employee Recognition, Communication & Collaboration, Innovation & Continuous Improvement help us develop into the very best version of ourselves. Our culture is one of teamwork, partnerships, and caring relations.
CellaVision offers the latest innovations for analyzers, instruments, reagents, and software used in hematology laboratories. Our automated workflows cover blood and body fluid samples from humans and animals in hematology laboratories of every size. With CellaVision, you leap into the future of healthcare.
566 million SEK (2021)
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