Within Global Marketing there are three teams that support the business in a number of ways. The Marketing Communication team develops the company’s marketing communication strategy and takes responsibility for brand management, corporate identity, and trademarks. Global Marketing is also responsible for market intelligence, competitive analysis, and positioning of our solutions within the hematology workflow.
The Application and Clinical Support team as a training resource for the CellaVision Academy with respect to digital cell morphology, slide making, and staining. They also support the Global Sales organization with laboratory expertise and provide feedback and input for CellaVision development projects.
Our Scientific Affairs team establish and cultivate a strong relationship with key opinion leaders, investigate new application areas and technologies as well as plan and oversee scientific studies initiated by CellaVision.
Finally, the Training team develops the company’s training strategy and supports and coaches CellaVision partners in the area of training.